Consumer products companies frequently convene consumer test panels to provide feedback on new products and consumer goods such as lotions and shampoos. The parameters that influence consumer perception of a product, such as ‘mouth feel’ or ‘stickiness’, are often captured in more basic laboratory tests that can also provide less subjective quantification. CPG assists clients in developing an appropriate battery of laboratory tests that will match material properties to consumer perception, allowing the company to inexpensively screen and predict consumer reaction. These tests often encompass a combination of shear and extensional rheometry and mechanical analysis.